The majority of managers, when ordering a logo, often lack a clear understanding of what it is. Some people think it's just a visually appealing image, while others conflate a logo with a trademark. Many individuals mistakenly view a logo as a simple symbol that they could draw themselves.
To address the question of why a high-quality logo is essential, we must grasp its concept and functions. A logo is a visual representation that can be composed of text, a graphic image, or a combination of both. The purpose of the logo is to convey the essence of the business in a distinctive and memorable way to the target audience. It creates a distinct image which helps the target audience to easily recognize the product and associate it with specific qualities, the firm's reputation, and other advertising parameters.
A poorly designed logo even has the potential to be detrimental, rather than beneficial, which is why a quality logo is a crucial component of the company's image.